Henkel wanted to transform its global corporate website into a future-ready platform that connects its diverse brands, businesses, and audiences under one cohesive experience. The aim was to build a modular, scalable system that highlights Henkel’s innovation, sustainability, and leadership, while serving millions of visitors worldwide.
How can we create a global digital flagship that brings together Henkel’s business units, investor relations, sustainability goals, and employer branding in one flexible and modern platform? Halfway through the project, Henkel launched a major rebranding, which meant rethinking and refining our designs to align with the new visual identity.
The concept phase started with multiple workshops with Henkel’s global stakeholders to define business goals and user needs. Together, we developed concepts and wireframes that focused on clear navigation, modular content blocks, and a robust design system. We also planned for the flexibility needed to pivot the design when the new brand launched mid-project.
Throughout concept, design, and roll-out, we collaborated closely with Henkel’s internal teams, regional editors, and technical partners. We created a detailed design system and an extensive playbook to help local editors build pages that stay true to the new brand while serving regional content needs.
… to align business goals with user needs, define modules, and adapt designs to Henkel’s evolving brand.
… through feedback loops, prototype testing, and checks to ensure the design worked for different regions and audiences.
… ongoing support during roll-out phases to ensure a smooth transition to the new brand and consistent quality worldwide.
A clean, modular design inspired by Henkel’s renewed brand brings credibility and warmth to the digital experience. The design system and editor playbook empower teams across markets to create pages that feel unified, modern, and flexible.
One platform serving diverse regional needs and languages
A unified experience for adhesives, beauty care, and laundry & home care
Users were able to reach their destination 3x faster than before.
All these awesome people helped with the realization of the project
Noha Nada
Ivo Schmid
Hayat Darfoufi
Alkea Shcmele
Eva Baringhorst
The work done here was with the collaboration with Open Reply agency, and external tech support of Babiel.
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