Pamela Reif aimed to solve the problem of connecting with her fans in a more genuine and intimate manner, bypassing the limitations of social media algorithms. She wanted a centralized platform where her fans could easily access her latest recipes, workouts, products, and collaborations. Additionally, she sought to motivate her audience by providing tools for a healthy lifestyle, such as planners, updated meal plans, and customizable features, all integrated into a dedicated app.
How can we bring Pam's workouts, recipes, lifestyle tips, blog posts, motivational daily check-ins, directly in the hand of her followers? Social media platforms are limited in interactivity, hence why the app idea.
The initial workshops was a sit in with Pamela and her team to understand her vision and goals for the future, and to develop an MVP that can be attractive to her followers to use on a daily basis. So was the concept phase started: within multiple workshops and iterations we were able to capture the heart of the app through wireframes.
Throughout the concept, design, and release phases we kept in touch with Pam, her team, as well as her users to make sure that in each step we were in the right path.
... to make sure ideas were generated and verfied with Pam, checked with technical limitations and possibilites
... through multiple check points using social media, peer hype, as well as select beta testers
... multiple events for the releases were made to gather the team around the success of the app
... making sure we talked to the users to extract information about the their experiences and to test the usability of the app
A design based on her cookbooks and inspired by her social media presence and her personal brand has been created to help engage the users in Pam's world
Staying on top of the charts in the app store for weeks
Thousands of active users who interact with the app daily
Top reviews from the users confirming our effort to make the app tailored to her fans
All these awesome people helped with the realization of the project
Noha Nada
Hayat Darfoufi
Dustin Roxborough
Alkea Shcmele
Eva Baringhorst
Pascal Seul
Christopher Frahm
The work done here was with the collaboration with Open Reply agency, providing the full support of the Reply network.
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